Despite security concerns surrounding mobile payments, it is predicted that 2016 will see 37.5 million people using proximity mobile payments. Despite slow adoption, by revamping security and introducing new technologies, you can expect to see a proliferation in mobile wallets for the foreseeable future.
Kim Rust's article for Fitch Ratings on Why Phone Pay is Here to Stay.
Mobile shoppers have come a long way since 2012 - the year retailer conversions tanked as mobile traffic spiked. Customers weren't ready to transact on mobile. Today, around 75% of in-store shoppers use their phones to assist them in their shopping. Thankfully, retailers are slowly understanding the power of mobile beyond purchasing. Retailers have become accustomed to the lower conversion rates common in mobile and more and more retailers are leveraging mobile to drive sales in a variety of ways online and offline. 2012 was 3 short years ago but this holiday in retail is already looking wildly different. Retailers are showing more mobile maturity this year. This article explores what retailers are doing to maximize mobile potential.
Last weekend, Kim Rust (founder and CEO of Rustcraft Digital and consultant with Capacity Interactive) spoke at Capacity Interactive's Digital Marketing Boot camp for the Arts.
Beacon technology falls into the larger bucket of location-based technology. The first beacons to hit the scene were iBeacons and used only by Apple in their stores to personalize the customer experience within the Apple Store mobile app. In the fall of 2013, Apple began allowing 3rd party developers to integrate beacons into their apps and ever since the world has been abuzz with beacons. This article is a refresher overview on this type of technology:
Although once thought of as purely a mobile technology, beacons are now riding the Internet of Things (IoT) wave. Every day we hear about new use cases for beacons. In this article, we will look at how beacons are being used today and what the future of beacons looks like.
